Email
directedbyjunie@gmail.com
About Me
Hi! I’m Juniper (Jiana) Johnson—a West African-American copywriter in the sunshine state. Fresh from a two-year stint at The Walt Disney Company, my approach seamlessly merges storytelling with potent visuals to redefine content creation, making intentional, authentic branding.
I’ve been honored to write product packaging and retail editorial for franchises including Marvel, Lucasfilm and The Muppets Studio—and make magical taglines for park initiatives globally!
Hello!
Areas of expertise
-
Developed compelling taglines, product descriptions, and marketing materials that capture the magic of storytelling while aligning with the brand's voice and values.
-
Positioning products to resonate with target audiences, and guided marketing efforts to maintain brand consistency across all platforms.
-
Crafting engaging concepts, collaborating with character artists and graphic designers to ensure that editorial drives consumer interest and engagement.
-
Creating fresh and punchy product copy that aligns with a companies voice and aesthetic standards, delivering a magical consumer experience.