Donald Ducks 90th anniversary
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I began by diving into Donald Duck’s legacy—his personality, history, and cultural impact to ensure the tone and style are consistent with how Donald is portrayed across other media and products.
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I met with Disney Consumer Products teams, including designers, brand and character artists, to understand the vision for the 90th anniversary figurine. From there, I was able to gather insights on the overall look and feel of the product, the key messaging goals, and any specific elements they want highlighted.
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Draft several copy ideas, focusing on how to capture the spirit of Donald Duck’s personality and the significance of the 90th anniversary. Ensure the language is playful, engaging, and reflective of Donald’s iconic nature, while also making it accessible and appealing to collectors and Disney fans.
For Donald Duck’s 90th anniversary, I crafted the product packaging copy for a commemorative figurine, capturing the iconic character’s legacy while celebrating this milestone event. The packaging was designed to reflect both Donald’s timeless charm and Disney’s dedication to quality, making it a collector’s item that fans would treasure.
Final Packaging Editorial:
Set sail with Donald Duck for his 90th birthday with this honorary figurine! This celebratory collectible features Donald on deck with a wooden base with a 90th anniversary flag. This figurine is a tribute to Donald’s debut film, The Wise Little Hen, a fitting homage to the origins of the duck we know and love. Disney artists are proud to present this figurine, showcasing Donald’s decades of smooth sailing!
To view product in the Disney Store, click here.
Donald Duck 90th Anniversary Figurine, The Wise Little Hen
Figurine Packaging